ENRICO CASSINA
OMPORRO
 
 
 
Omporro at the MADE Expo
The new company image introduced in Milan
 
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With a completely remodelled booth, a new image for its two brands and several new features, Omporro showed up right on time at the third edition of the MADE Expo, the international show dedicated to the world of design and construction.

The 2010 edition had to address the difficult task of assessing the market conditions when the crisis seems to be having its last hurrah. The results of the MADE Expo confirmed +21% attendance, especially from foreign representatives.

To believe in quality and in the initiatives inspired by new ideas is also the message that Omporro sought to promote. During this difficult time, it decided to invest in the transformation of its two brands and the renewal of the Omporro and Enrico Cassina catalogue.

Visitors saw the first signs of this change in the new booth and communication tools. The second and more evident sign was the new products offered: for Omporro, magnetic handles, recessed series and redesign of the catalogue; for Enrico Cassina, the Mosaico line created together with Bisazza and the strict stylistic classification applied to every Enrico Cassina product, so that only historically authentic elements are offered.

   
 
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